For businesses

Your own rewards program. Plus access to Melbourne's visitor economy.

Join the Discover Melbourne Pass to attract new visitors, reward participation and repeat custom, and take part in precinct- and city-wide campaigns. You set the rewards — we handle the technology and the network-building. Simple to run, low-cost to join.

Register Interest See what's included
Early pilot results
296Members joined
1,232Activities completed
100+Pieces of visitor content
24%Customers engaged with more than 2 businesses

Early results from a seven-week regional pilot of the same platform — a small sample, shown as a signal, not a promise.

Sound familiar?

You're already paying for this — just badly

Marketing budgets are always stretched
→
We help achieve more for less
Standing out online is difficult and time-consuming
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We help visitors find you and create content
Building a loyal customer base takes time
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We turn visits into rewards and repeat business
Technology can be complicated
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We handle the heavy lifting
What you get

Distribution and customer acquisition first — the technology is just how it happens

Discover Melbourne isn't another piece of loyalty software to manage. It's membership of a visitor network, with the tools to make the most of it built in.

Reach & distribution

  • Inclusion in the Discover Melbourne Pass and your relevant precinct collection
  • Promotion and cross-promotion across the participating network
  • Access to seasonal, event-led and precinct-wide campaigns

Engagement & rewards

  • Your own wallet and loyalty capability — you decide what rewards are worth and how generous to be
  • QR-based joining, check-ins and participation
  • Rewards for visits, spend, reviews, referrals, photos, videos, questionnaires and challenges

Insight & simplicity

  • Customer data and visitor insights, subject to consent and privacy requirements
  • Verified visitor spend, tracked automatically in your reporting
  • Lightweight and browser-based — no consumer app, no new point-of-sale hardware
  • Simple to understand, low-cost to run — built for time-poor operators
Who it's for

Independent, visitor-facing businesses

Any business that competes for foot traffic and can offer visitors a reason to come back is a good fit.

Cafés & restaurants Bars & rooftop bars Breweries, distilleries & wineries Markets & food halls Boutique retailers Accommodation & short stay Attractions, galleries & museums Tours & experiences Activity venues Bike, kayak & equipment hire Events & festivals
Pricing

Simple, flexible pricing

A simple monthly plan, priced to make joining an easy decision

Introductory pricing — while we build the network

We're deliberately keeping the entry price low and light-touch during this phase, with an introductory free period so you can see real activity before committing. Exact pricing is confirmed when you register, and there's no lock-in contract — cancel any time.

What's included

  • An introductory free period to trial the network
  • No setup fee during this validation phase
  • Cancel any time — no lock-in contract

Foundation Partner perks

  • Open to the first 50 businesses to join
  • Priority placement at launch
  • A direct say in how the network develops
Early pilot results

What a shared pass has already done, regionally

The Yarra Valley Pass, powered by Loop Fans — the same participation platform behind Discover Melbourne — ran for seven weeks in mid-2026.

296Members joined
1,232Activities completed
100+Pieces of visitor content
24%Customers engaged with more than 2 businesses
1.5Businesses per member, on average

Treat this as an early pilot result from a small sample — not evidence of long-term retention, revenue uplift or how it will perform in a Melbourne precinct. Verified visitor spend is tracked as part of standard reporting.

Questions

Good to know

Do my customers need to download an app?

No. Discover Melbourne runs in the browser for visitors — nothing to install, and nothing new for you to support at the counter beyond a QR code.

Do I need new point-of-sale hardware?

No. It's designed to sit alongside whatever you already use, with QR-based joining and check-ins.

What happens with my customer data?

Any data and insight you receive is subject to visitor consent and standard privacy requirements — we'll set this out clearly before you join.

What does "Foundation Partner" mean?

It's our name for the first 50 businesses to join. Foundation Partners get priority placement at launch and direct input into how the network develops, alongside introductory pricing.

Can I cancel?

Yes — there's no lock-in contract during this phase. You can cancel at any time.

Who sets the rewards?

You do. Discover Melbourne provides the wallet and loyalty capability — you decide what's on offer, how it's earned, and how generous it is.

Do I have to join the wider network, or can I just use the tech for my own business?

Either works. Use the same wallet and loyalty technology just for your own business, standalone — or join the wider Discover Melbourne network for extra reach and cross-promotion. Plenty of partners start standalone and connect in later.

Register interest

Register Interest

Tell us a bit about your business and we'll be in touch with next steps and current pricing.

  • No cost or obligation to register interest
  • Foundation Partner places are limited
  • Light touch — we'll never spam your inbox
Thanks — we've got your details and will be in touch about pricing shortly.

By registering you agree to be contacted about the Discover Melbourne pilot. No spam, ever.